Plan, execute, and optimise multi-channel marketing campaigns (email, social media, PPC, SEO)
Create engaging content for websites, blogs, emails, ads, and social media
Manage and report on performance of digital campaigns using analytics tools
Work closely with internal teams to align messaging and brand voice
Conduct market research to identify new opportunities and improve current strategies
Help organise and promote training events, webinars, and industry initiatives
Maintain and grow our online presence, including website updates and CRM integration
Bachelor’s degree in Marketing, Communications, or a related field
2–4 years of hands-on experience in marketing (preferably B2B or education sector)
Proficiency in digital tools: Google Ads, Meta Ads, Google Analytics, SEO/SEM, CRM platforms
Strong copywriting and content creation skills
Analytical mindset with the ability to interpret data and adjust campaigns
Ability to multitask and meet tight deadlines in a collaborative environment
Experience with email automation platforms (Mailchimp, ActiveCampaign, HubSpot)
Familiarity with Canva, Adobe Creative Suite, or other design tools
Previous work in education, training, or e-learning sectors
Understanding of Australian business landscape and target demographics